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Website Design

Web Design / Development


The COMPLETE Website Service
by Miles Technologies

Why build a website? That is a very good question, and a necessary question that needs to be asked byany business prior to building and placing their website on the world wide web. As with any other investment decision, the business ultimately needs to reap a benefit, i.e. the business needs to realize a return on the investment. In order to produce a return on investment, the website needs to have clearly defined goals and objectives, and a plan of action that is designed to achieve those goals. Otherwise, we are faced with the original question: Why build a website?

Goals for your website may include:

  • Generate a defined number of leads per month/year
  • Generate a defined level of sales volume per month/year
  • Serve as an aid to your existing sales force (an online brochure)
  • Provide information to customers in order to improve the level of service you offer
  • Provide information to customers that will decrease the amount of customer service calls to your organization
  • Serve as an educational tool for customers, prospects and/or employees
  • Virtually any other need your organization may have

How do you ensure that your company's website will achieve your desired goals? How do you know that the website is achieving its goals? Utilizing the services of Miles Technologies will help your business define goals for your website, outline the plan to achieve those goals and implement each phase of the complete website development and implementation process.


Below are the phases that Miles Technologies can manage and implement to ensure that your website reaches your goals.

Mouse over the titles for more information.

• Defining Goals for Your Website Every business has unique reasons for building a website. These reasons will shape the development and implementation process. That is why it is so important to clearly define these goals. Miles Technologies will assist you in defining specific and measurable goals so that both you and Miles Technologies clearly understand why we are building this website, and so that you have the ability to measure the results.
• Creating the Plan to Fully Implement Your Website Based on the specific goals outlined for your website, Miles Technologies will create a plan and budget that includes all phases of the website development service, from domain name identification to graphical design to activity tracking, to marketing and public relations. This plan will allow you to fully understand how Miles Technologies will get you from point A to point Z.
• Domain Name Identification and Registration Miles Technologies can aid you in identifying and selecting an effective domain name for your organization. Once identified, we can register and manage the domain name for you, even though you will still own the domain name. This frees you from the administrative and sometimes confusing, time-consuming burdens associated with the registration process.
• Graphical Design of Site Miles Technologies employs highly skilled graphic artists who can create logos and graphics for your organization. These graphics and logos can be used for all of your marketing materials, not just your website. Our graphic artists have the ability to incorporate the graphics into a layout that is suited to your business' needs, from an image of professionalism portrayed by a law firm to the creative, artistic feel of a dance studio. Additionally, our graphic artists possess a diverse and flexible skill set, and can create some of the most impressive flash and animation movies seen on the web.
• Photography / Video / Virtual Tour / Multi-media Miles Technologies can facilitate the production of photography and video which can be used in multiple aspects of your website. Your organization may benefit from an online photo gallery of your products/work. Imagine an online showroom with the ability to click and enlarge photos for detailed viewing. Your business may benefit from a virtual tour where visitors to your site can see a full 360 degree view of a home or building you are trying to sell or rent. Better yet, your company may benefit from having your site's visitors experience a video and audio experience combined with flash animation as a sales or educational tool. We like to call this Multi-Media, and it is very powerful!
• Building Professional and Insightful ContentMiles Technologies employs professional writers who can interview your staff to develop site content related to your company's history, products and services, mission statement, personnel biographies, etc. Our writers can also interview your staff and your customers to develop testimonials and case studies, which can have a resounding effect on your prospective customers. We provide the service to make sure that your site content is in line with the message you want to communicate and that it is presented in a professional and articulate manner.
• Managing E-Commerce and Database FunctionalityIf you wish to sell products online, Miles Technologies can either utilize existing shopping cart technology if it suits your needs or we can build a shopping cart that is customized to your unique needs. We can set up your credit card merchant account and integrate the merchant account with the shopping cart on your website. Miles Technologies can also build any other type of database and application functionality into your website, such as automated inventory management. Other examples include allowing your customers to log in from the website and view order history, open order status, open balance and transaction reports for their account. We can also acquire secure certificates that provide an added layer of data encryption and display the secure padlock on the visitor's web browser that lets your customers know you have provided them with a secure site.
• Search Engine OptimizationWhat good is a website if no one can find it? Non-paid search engine result listings are free advertising for your company on sites that generate millions of visitors on a daily basis. Miles Technologies will ensure that the most important search words and phrases for your site are strategically placed in the site page titles, page descriptions, and meta tags. Additionally, we will work with you during content development to ensure that we maximize the density (% of time the word appears) of the most important search words and phrases on each page of the site. Your website will be designed in such a way that it is search engine friendly – the search engines are easily able to "crawl" the site and scan and index the site's content so that it can be found by the search engines. In addition, Miles Technologies will provide the consultation and guidance on improving your site's popularity, a ranking placed on your site and utilized by the major search engines like Google. Site popularity is becoming steadily more important in search engine placement.
• Search Engine Advertising and MarketingMiles Technologies has the experience and know-how to design and implement effective search engine pay-per-click advertising campaigns on the major search engines like Google and Yahoo. In addition to setting up these campaigns, we can provide guidance to make sure that you are maximizing the impressions (exposure) your ad experiences for each dollar you are willing to spend. Effective ads will generate instant traffic to your website and you will have the ability to adjust daily budgets as well as the ability to turn the ad on or off instantly. Miles Technologies can help you drive traffic instantly, but get it done correctly.
• Public Relations CampaignWhy not let everyone know that you have a new/revised website? Let Miles Technologies help you make that announcement. We employ public relations professionals who can define your target market and help you garner media attention with the right message in the market you desire. Our Public Relations department can also help you organize events that will help publicize your business and your products and services.
• Website Hosting ServicesInstead of investing in your own network infrastructure equipment or shopping around through numerous website hosting companies, allow Miles Technologies, to be your complete website resource and host your website at a very reasonable price. We will make sure that your domain name resolves correctly, we will perform all the maintenance to keep our servers up to date and running, and we will make sure all of your website files and data are backed up on a nightly basis.
• Website Activity ReportingNow that you have put everything into place to accomplish your goals, why not find out if those goals are actually being accomplished? Miles Technologies can provide you with the Web Trends website tracking service. This service provides a multitude of useful information such as total traffic in a date range, number of unique visitors in a date range, amount of traffic generated from referring websites in a date range as well as visitor behavior, such as the sequence of pages that were visited and where the visitor left the site. This information is extremely helpful in making decisions regarding advertising expenditures and website modifications. You can be proactive to make sure you are maximizing your site's traffic and optimizing the visitor's experience when visiting your website.

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